Shame Isn’t Just a Feeling — It’s a Pattern Shame is one of the most powerful emotions shaping how we behave with money. Unlike guilt (“I made a mistake”), shame says: “I am the mistake.” It attaches itself to identity. And when shame is involved, money stops being about math and starts being about self-worth. When people talk about: emotional spending avoidance debt cycles secrecy “knowing better but not doing better” What they’re often describing is shame quietly driving th
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